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Icarus Business

Intro: Icarus Business

Icarus Business is a Netherlands-based retailer who sources products from wholesale suppliers and resells them across three major e-commerce platforms: Amazon, Bol.com (the leading Dutch marketplace), and their own WooCommerce storefront.

With a growing product catalogue and increasing order volumes across all three channels, the client faced the challenge of managing everything in a fragmented, manual way — until the Odoo implementation changed that entirely.

Client Snapshot

Company
Icarus Business
Location / Region
Netherlands
Industry
Retail (Wholesale Procurement & Multi-Channel Resale)
Store Footprint
41+ Retail Outlets
Legal Entities
1 Companies
System Users
3 Users
Previous Setup
Asana + Product Flow + Manual Spreadsheets & Paperwork
Solution Deployed
Odoo 18 Enterprise Edition
Project Duration
16–18 Weeks
Partner
Bay forward

Key Pain Points

  • Prior to the Odoo implementation, the client relied on two separate systems to run his business:

The Old Setup

  • Product Flow — a subscription-based tool used to manage listings and orders on Amazon, Bol.com, and WooCommerce
  • Odoo — used separately for inventory management only
  • No automation between the two systems; everything required manual intervention

This created several compounding problems:

  • Duplicate software costs: maintaining a paid subscription for Product Flow on top of Odoo was a recurring, unnecessary expense
  • Fragmented workflows: order management happened in Product Flow, while inventory lived in Odoo — requiring the team to constantly switch between systems
  • Manual inventory updates: after shipping batches of orders, the team had to manually update stock levels in Odoo — a time-consuming and error-prone process
  • No real-time sync: inventory counts were always lagging, increasing the risk of overselling or stockouts across platforms
  • No consolidated reporting: getting a clear view of sales, costs, and profit required pulling data from multiple places

Modules Implemented

Functional Area
Modules
Core Operations
ٍSales, Inventory, Purchase
Finance & Control
Accounting, Financial Dashboard & Reporting
Projects & Task Management
Projects
E-Commerce
Integrations with Amazon, Bol.com, WooCommerce MyParcel, NE Distriservice

Our Transformation Journey

Our team implemented a fully integrated Odoo environment that connected all three sales channels — Amazon, Bol.com, and WooCommerce — directly into Odoo. Product Flow was eliminated entirely, and Odoo became the single platform for everything: orders, inventory, shipping, returns, and reporting.

01

Marketplace Integrations

All three platforms were integrated with Odoo so that orders automatically flow into the system on a scheduled basis — no manual fetching required. The client manages everything from one place:

  • Amazon (including FBA — Fulfilled by Amazon inventory tracking)
  • Bol.com (including FBB — Fulfilled by Bol inventory tracking)
  • WooCommerce (own website storefront)

The client can also create new products directly in Odoo and export them to Bol.com and WooCommerce, and update existing product information in Odoo and push those changes out to the marketplaces automatically.

02

Custom Shipping Integration — MyParcel & NE Distriservice

We built a fully custom, in-house integration with MyParcel — a shipping carrier platform that supports multiple shipping queues (carriers), also integrated odoo with NE Distriservice. This was not achieved through a third-party app or plugin; our team developed and customized this integration ourselves, ensuring it fits the client's exact workflow.

Orders can now be shipped directly from Odoo, with the appropriate carrier queue selected based on the order details. This eliminates the need to jump to a separate shipping platform.

03

Automated Inventory Management

One of the biggest wins was eliminating manual inventory updates. Now, every time an order is shipped, stock levels in Odoo are automatically decremented. The client always has an accurate, real-time picture of:

  • Stock held in his own warehouse
  • FBA inventory stored in Amazon's fulfillment centers
  • FBB inventory stored in Bol.com's fulfillment centers
04

Centralized Returns Module

We built a custom returns management module directly within Odoo. It is a purpose-built Odoo module that brings returns from all three platforms (Amazon, Bol.com, and WooCommerce) into one centralized place, giving the client full visibility and control over reverse logistics without leaving Odoo.

05

Financial Dashboard & Reporting

The client now has a unified financial dashboard inside Odoo where he can monitor:

  • Total sales across all three platforms
  • Expenses and cost of goods
  • Profit margins — at a glance, in real time

This replaces the previous need to manually consolidate data from multiple systems.

06

Go-Live & Hypercare

Managed cut-over activities and provided one month of post-go-live hypercare support to stabilize operations, address user queries, and fine-tune configurations based on real-world feedback.

Key implementation highlights

1. Marketplace Integrations

All three sales channels — Amazon, Bol.com, and WooCommerce — were integrated directly into Odoo so that orders automatically flow into the system on a scheduled basis. The client can also create new products in Odoo and export them to Bol.com and WooCommerce, and push product updates out to all marketplaces automatically. Amazon FBA and Bol.com FBB fulfillment inventory is tracked in real time.

2. Custom Shipping Integration — MyParcel & NE Distriservice

A fully custom, in-house shipping integration was built with MyParcel (supporting multiple carrier queues) and NE Distriservice. This was not achieved through a third-party app or plugin — developed entirely by Axiom World to fit the client’s exact workflow. Orders can now be shipped directly from Odoo with the appropriate carrier queue selected based on order details.

3. Centralized Returns Module

A purpose-built, standalone Odoo module was developed to centralize returns management across all three platforms — Amazon, Bol.com, and WooCommerce. Rather than handling returns platform by platform or relying on any external integration, this module was built from scratch within Odoo, giving the client complete visibility and control over reverse logistics from a single interface.

Custom Developments

Custom Development
Description
Amazon Connector
Order sync, FBA inventory tracking, product management
Bol.com Connector
Order sync, FBB inventory tracking, product management
WooCommerce Integration
Bi-directional product and order sync
MyParcel Shipping Integration & NE Distriservice Integration
Built in-house, no third-party app, multi-queue carrier support
Custom Returns Module
A purpose-built standalone Odoo module developed to centralize and manage returns from all three platforms (Amazon, Bol.com, and WooCommerce) in one place — no external integration required
Financial Reporting Dashboard
Live sales, expense and profit visibility across all channels
Automated Order Scheduling
Orders fetched on a schedule without manual triggers
Client Testimonial
Client Image
— Gilbert Tang, Chris Sports
"We upgraded to Odoo 18 to improve control and visibility across our 41 outlets and 45 entities. The new POS flow is faster, inventory is more accurate with barcode scanning, and approvals are now enforced at every level. What impressed us most was how Axiom World handled the complexity of our consignment model and delivered a full BIR compliance framework that our finance team had been requesting for years. This upgrade has fundamentally changed how we run the business."

Client’s Testimonial

— Gilbert Tang, Chris Sports

“We upgraded to Odoo 18 to improve control and visibility across our 41 outlets and 45 entities. The new POS flow is faster, inventory is more accurate with barcode scanning, and approvals are now enforced at every level. What impressed us most was how Axiom World handled the complexity of our consignment model and delivered a full BIR compliance framework that our finance team had been requesting for years. This upgrade has fundamentally changed how we run the business.”

Result & Impact

KEY INSIGHTS

Results & Impact

372 €
100% elimination of the Product Flow and Asana subscription and middleware fees by replacing all functionality natively within Odoo.
5+
Hours Saved Weekly: Achieved zero manual inventory updates; stock now auto-decrements instantly with every shipped order, freeing up core staff.
Zero%
Stock inaccuracy: Real-time synchronization across Amazon, Bol.com, and WooCommerce, reducing overselling incidents and stockouts to 0%.
3-in-1
Warehouse Visibility: Centralized stock tracking across the client's physical warehouse, Amazon FBA, and Bol.com FBB fulfillment centers into a single screen.
1
Centralized Returns Hub: Combined reverse logistics from all 3 marketplaces into a purpose-built module, cutting return processing times by 80%.

Beyond the numbers

  • Instant Product Publishing: 0 manual replication needed—new products are pushed to Bol.com and WooCommerce simultaneously in seconds.
  • Unified Financial Clarity — live dashboard showing sales, costs, and profit across all platforms
  • Zero Manual Inventory Updates — stock auto-decrements with every shipped order
  • Full Warehouse Visibility — own warehouse + FBA + FBB fulfillment center inventory in one view
  • Faster Fulfillment — Shipping is fully centralized; orders are processed and labels generated directly from Odoo via the custom MyParcel and NE Distriservice integrations.
  • Returns Managed Centrally — all platform returns handled in one place through custom module
  • Eliminated Product Flow and Asana — all its functionality replaced natively within Odoo

Conclusion

This implementation demonstrates the power of Odoo as a true all-in-one business platform for multi-channel retail. By replacing a fragmented setup of multiple disconnected tools with a single, deeply integrated Odoo environment, the client now operates with greater efficiency, lower costs, and full visibility across his entire operation.

All key integrations — including the custom shipping solution with MyParcel & NE Distriservice — were developed in-house by Axiom World’s team. The returns module was also custom-built as a standalone solution within Odoo, ensuring a tailored fit for the client’s specific workflows without dependency on any third-party apps.

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Icarus Business